Events Experience Designer
hello@seoyoungschmitz.co
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Seoyoung Kwon-Schmitz is a New York-based design leader with 10+ years of experience creating impactful branded environments, immersive experiences, and events for global luxury brands.
Known for blending bold creativity with business goals, she delivers customer-centric solutions that elevate brand equity and drive engagement.
Seoyoung is recognized for her strategic leadership, collaboration, and trend-forward design innovation.
About
CV
Education
Pratt Institute
BFA, Interior Design
2009–2013
Employment CHANEL
Senior Manager
Store Animations and Events
2017–Present
EILEEN FISHER
Visual Design Consultant
2017
JO MALONE LONDON
Global Store Designer
2015–2016
TEAM STANDARD DESIGN
Junior Architect
2014–2015
Skills
Experiential Design
Environmental Design
Brand Storytelling in Physical Spaces
Concept Development
Art Direction
Cross-Functional Leadership
Budget Oversight
Vendor Management
Adobe Creative Suite
SketchUp
AutoCAD
Press
CHANCE DINER
Vogue
Forbes
WWD
The Cut
New York Post
High Snobiety
Hypebeast
N°5 IN THE STARS
New York Times
Vogue
The Cut
Observer
Rockefeller Center
LE ROUGE POP-UP
Elle
Observer
Style Meets Story
Full Résumé
Available upon request
Last Updated 7 Sep 2025SELECTED WORK
2023
Williamsburg, Brooklyn
Public Event
Budget $615k
Led the design of the CHANCE DINER event, guiding the project from initial concept through to design execution, in close collaboration with the PR events team and managing external production vendors. The event made a significant impact on social media, successfully promoting the new product launch and exceeding sales targets within the first week.
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2021
Rockefeller Center, NYC
Public Event
Budget $6m
Led the design from concept to execution, overseeing both agency teams and internal creatives to produce a bold, memorable event at a renowned New York City landmark. The design celebrated the brand's iconic legacy, using sleek black-and-white lines to create a striking contrast against the vibrant energy of the city. This visual approach resonated with a broad audience while paying homage to the brand’s heritage.
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2018 NYC
Public Event
Budget $1m
Designed the event celebrating the limited edition red No. 5 bottle, hosted within a former Chanel boutique. This multi-story pop-up was centered around the client journey, with a strong focus on storytelling through the red bottle. I contributed to concept development, 3D renderings, and presentations, working closely with the creative team and group directors to bring the vision to life.
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2020 Venice Beach, CA
Public Event
Budget $1m
Led the design of a summer pop-up in Venice Beach, California, planned for 2020, inspired by the lifestyle and culture of the area. I conducted market research, developed the client journey, and created 3D renders of the summer house-themed space. Guided both internal and external teams through the preparation phase, though the installation was ultimately canceled due to unforeseen circumstances.
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2023∕2024 USA
Promotional Event
Budget $60k/build
Designed mass-produced mini podiums to promote new product launches and increase brand awareness. Led the design process in collaboration with the marketing team to create engaging events within a limited footprint.
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2021 USA
Promotional Event
Budget $80k/build
Designed mass-produced mini podiums to promote new product launches and increase brand awareness. Led the design process in collaboration with the marketing team to create engaging events within a limited footprint.
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2019
Sunset Beach, NY
VIP Event
Led the design for a premier private event takeover at a resort restaurant in Shelter Island. Crafted the theme and mood for the entire venue, and designed the high-end watch display area. Collaborated closely with internal teams and provided guidance to external partners to ensure seamless execution.
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STORE DESIGN ∕ TRAVEL RETAIL CONCEPTS
2015–2017
Worldwide
Architectural Design
Budget $300k
Designed store concepts and travel retail spaces deployed globally across North & South America, Europe, Asia, and Africa. Created detailed renderings and architectural drawings for various markets. Supported the senior designer and head of store design in preparing project designs and construction documents.
WINDOW DESIGN
2019
USA
Window Design
Developed design pitches based on client discussions about the current fashion season's themes and design expectations. Created multiple rendering options for clients to choose from. Once a decision was made, collaborated with the in-house design team to ensure the successful implementation of the final design.
FROM IDEA TO REALITY
BEHIND THE SCENES
Sleepless nights at install sites!
CHANCE DINER
N°5 IN THE STARS
SPEC SHOP DRAWINGS
Curious about the magic behind the curtain? Click below to discover how the real wizardry happens!
Spec Sample
Shop Drawing Review Sample (Soon)
© Seoyoung Kwon-Schmitz 2025